Multifamily

PRP owns and operates multifamily assets to meet the ever-increasing demand for high quality attainable housing. Our disciplined research process identifies properties well-located in metropolitan areas that demonstrate strong economic and demographic growth.
We target assets with clear value-add potential – whether through renovations, amenity upgrades, and/or key operational improvements – to deliver enhanced returns for our investors and greater customer satisfaction.

Core Focus

Resident experience and asset performance go hand in hand. We enhance amenities and operations to boost satisfaction and retention. Our team also proactively finds creative ways to add value through unit additions, new revenue opportunities, and reimagined spaces – uncovering the “opportunity within the opportunity” to drive superior investment outcomes.

People want to live where opportunity thrives. Our national investment approach targets high-growth metropolitan areas near major public and private investments – education, employment and infrastructure – to ensure lasting demand.

Our value creation strategy centers on thoughtful upgrades that elevate the resident experience. We strategically enhance unit interiors and amenity spaces while implementing technology focused on efficiency and customer engagement to attract and retain quality tenants, driving occupancy rates, rental growth, and long-term property value in highly competitive markets.